Post-Pandemic Marketing Strategies
Researching the latest marketing trends is a large part of completing a successful marketing plan. It is important to have the gained knowledge that allows marketing agencies to stay in front of the pack; continuing to learn how the market is reacting to local and world issues, especially the COVID-19 pandemic. These are different times. There are a lot of changes in the approaches to marketing and how they adapt to the “new norm” as the entire world adjusts to new practices and procedures. Red Crow Marketing strives to stay on the cutting edge by developing marketing plans that comply with the necessary adjustments that will become societal norms.
Adaptive solutions are needed when addressing these trying times. Learning how to continue a successful marketing plan in a post-pandemic state is yet another reason that research and technological adjustments are crucial to sustaining a presence in the market and a part of the market share.
An article titled: 6 Post-Pandemic Marketing Strategies With Long-Term Benefits, produced by The Wordstream Blog, delves into this updated way that companies and their prospective marketing agencies can move forward after the COVID pandemic. Wordstream writes: “The pandemic has accelerated the speed at which we are “going digital” and has given new power to many online industries. Never before have we been so dependent on Amazon or Zoom to simply get through the day, which means that as digital marketers, we want to make decisions that use this new reliance on technology to our advantage.” Red Crow Marketing understands this and has adapted new ways of aiding clients with the transitions into a more digital world.
Marketers must adapt to the worldwide changes of how we live and work. There are several key factors that will help companies prosper with adjusted marketing strategies. First, focus on the customers you already have. Most businesses are struggling with bringing in new customers, try focusing on your current ones. They’re still with you despite the economic downturn. Maybe give them a relief on their pre-purchased packages. Second, move your advertising efforts online. Most companies are online with parts of their marketing content; move more that way. For example, you could automate your e-Mail campaigns or even your services. Perhaps an online portal for your customers to track orders, billing, and invoices, all in one place.
Thirdly, invest in more social media ads. More people are spending a lot more time at home, therefore, they’re spending more time on social media. Potential clients will be reassured noticing your business is alive and well. Additionally, you can run exclusive deals and offers. As places to purchase goods and services begin to reopen, give your potential customers a reason to purchase from your company. Use social media ads to promote these offers.
Communication strategies are going to need to be updated. Try new things in your newsletters, change the content you’re creating and the overall approach you have towards your customers. Send an e-Mail survey asking easy to answer questions, like on a scale-of-one-to-ten what do you think? Keep a few open ended questions to possibly land a little extra knowledge that will prove to be helpful later with marketing for them. Also, focus on just a few ‘paid’ advertising channels. Think about your business’ demographic: if you sell make-up, you’ll need Instagram. If you’re a drug treatment facility, use Google, and so on. Narrow down where your advertising dollars are spent to reach a more specific audience that is pertinent to your products or services. Trying to use PPC ads on all platforms at once will likely do you no good.
BRIGHTER DAYS AHEAD
Vaccines are being distributed and implemented. Brick and mortar facilities are gradually opening back up. Earth dwellers are coming out of their proverbial shells, ready to get out there and start buying. Having a few solid marketing strategies in place will help with desired growth and give your company a jumpstart on your competitors. It’s in difficult times that we bond as humans. It’s time to shine. Let Red Crow Marketing bring your company up from the downturn and gain market share as the world becomes a brighter place.