How to Get Listed in the Google Local Pack
Get Listed in The Google 3 Pack
Attracting new customers to your business is just as important as maintaining your current clientele. Getting your business featured on the Google 3 Pack is one of the best ways to win new customers. It’s especially powerful if you’re looking to gain more local business since up to 80% of local searches result in a conversion.
Getting your business in the Google 3 Pack might not be easy, but it will be worth the effort to help your business get found and grow.
What is the Google Local Pack?
The Google Local Pack is the top three, non-paid advertisement listings you see on the first page of results under the map. The Google 3 Pack is designed to give searchers a quick snapshot of the best local options without needing to do a whole lot of legwork to get there. Getting in the Local Pack can immediately increase customer trust, willingness to buy, and even foot traffic to your business. In fact, 92% of searchers will pick businesses on the first page of local search results. Being in the 3 Pack is a great way to get customers from those searchers, in fact, it’s one of the only ways to capture those potential customers.
How Does Local SEO Impact Your Local Pack Ranking?
Local SEO is one of the factors that’s considered, along with proximity and business reviews, when Google is deciding which businesses belong in the 3 Pack for any given search.
In general, the higher your business is ranked in organic search, the more likely it is that your business will also appear in the local search 3 Pack for related search terms. Good SEO is a great first step to get your business in the Google 3 Pack, but if you want to get there you need to make sure you’re spending some of your time optimizing for the 3 Pack specifically, not just general SEO.
How to Get Listed Locally
Getting a local listing is critical for building your business. Attracting customers halfway across the country isn’t helpful unless you get business from them. But local search and local customers are much easier to get to walk in the door.
Optimize your GMB Profile
One of the first steps to local SEO is making sure you have a great Google My Business (GMB) profile. This is one of the first places Google will go to see where your business should be listed but they don’t want to include partial information or less than trustworthy businesses.
Make sure you have all your information, including hours, business category, and customer reviews updated. Keep this information as current as possible. You should also occasionally check to make sure the address and location of your business are current in Maps, ideally, the google location marker should be as close to your business as possible.
Have a Responsive Website
A huge percentage of local searches are done on mobile devices, which means that Google only wants to show businesses and websites that look good on lots of different screen sizes and layouts. You need to have a responsive site that re-sizes to fit a wider variety of devices, and you may need a separate mobile layout to make your website easier to navigate on your phone.
Find out more on the two types of web design to decide which may be best for you.
Get Reviews on Your Profile
Reviews are one of the most trusted sources of information on the internet. The average consumer reads about 10 different reviews before they purchase. Thus, it’s important to make sure you have reviews on your GMB profile.
Good customer reviews and responding to poor reviews will add to your business’s trustworthiness. It also will tell Google that you’re a good business to suggest.
Ensure Business Listing Consistency
It’s also important to make sure your business is listed consistently across all the directories you’re included in such as Yelp, Facebook, and Healthgrades. Google doesn’t like to list businesses that have different information in different locations. You also need to check your listings occasionally to make sure the information hasn’t changed since the last time you updated.
Following these steps will give you a great start on Local SEO, but if you want to get there faster our expert team is happy to help.
Not sure where your business is currently listed on Google? Run our free online listing report to see where your business is at so you can start on the path to attracting more customers as soon as possible.
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