Social Media Tips For Your Business
Social media is one of the most powerful tools you have to attract new customers. It is where your company can really gain traction and start to develop the kind of brand identity your audience craves from their products and services.
Not to mention, social media can help you reach the kinds of customers your business really needs, not just the customers closest to your location.
These 8 social media tips will take the mystery out of using social media, letting you target your advertisements and other campaigns into business success and more sales.
Identify Your Goals and Objectives
One of the most important steps you can take is to set real, actionable, goals, and objectives for your social media marketing. Without real goals to work with you might be able to have some success on social media, but it will be harder to tell if your current tactics are helping to boost business.
Create short, medium, and long-term goals for social media. These should include things like page engagement and audience reach as well as click-throughs and conversions.
Short term engagement translates to long term customers, so don’t be afraid to push your bigger sales goals out toward the future.
The less experience you have with social media and using it as a marketing tool, the longer you should give yourself to meet your goals.
Choose the Right Social Media Platforms
72% of people use Social Media in the United States, and the two most popular platforms are Facebook and YouTube, but that doesn’t always mean those are the best ones to use.
Spending a lot of time on a social media platform your ideal customer doesn’t use simply won’t deliver the results you’re looking for.
Before you invest a lot of time and resources into your social media campaign, you should do some audience research to find out which sites your target audience is most likely to use. Start by targeting the 2 or 3 most popular platforms for your audience. That’s where you’ll get the most return.
Post a Variety of Different Content
It’s easy to create a post formula and to follow that for all or most of the content on your social media pages.
The problem is that your customers, and your potential customers, will see through that kind of content strategy in a heartbeat.
Your customers are looking for a combination of entertaining, informative, and value-driven content that speaks to them. That means that you should always be striving to give them a variety of content that keeps them interested and engaged with what your company has to say.
Try to choose a variety of formats, and to post something a little different every time. Here are some content types to consider:
- Your original articles
- Articles from other content creators
- Images and Memes
- Videos (both informative and entertaining)
You’ll get much better results if you can create a little content in each of these categories.
Engage with Your Audience
Posting to social media isn’t enough. You also need to respond to your audience. When your customers comment on your posts, you should respond. Engage with their reviews, joke with them when appropriate, and always keep an eye out for opportunities to suggest a product or land a sale.
Your customers will appreciate how responsive you are. Your engagement will build trust, even for customers who are complaining or leaving a negative review.
Post Often, But Not Too Often
Posting is an art. Find a schedule that works for you, and stick to it. Don’t try to post new content every hour, you may not even need to post content every day.
Instead, try to post regularly. Focus on providing high-quality content your audience looks for instead of just trying to flood their feeds with lower quality posting and advertisement.
Post at the Correct Time for Each Social Media Channel
Pay attention to the tracking and analytics tools your social media platforms give you. You can put together a fantastic post, but it won’t get the response it deserves unless you post it when your audience can see it.
Look for trends in activity such as which days and times your audience is engaging with your content. Don’t worry if those trends don’t match generalized statistics. Matching your audience is more important than trying to attract everyone.
Use a Content Calendar
Once you have a posting schedule, use a content calendar to keep track of when you’re posting, and what kind of content is going out. This is especially important when you first get started, and for organizations with large social media teams.
Your content calendar is the main tool you’ll use to make sure you don’t post the same kind of content twice in a row, miss an important content window, or post too many resources on the same topic.
Don’t Shy Away from Spending Money
Social media might be a great way to attract organic searches and get new customers without a huge investment, but you also shouldn’t be afraid to spend a little money.
Social media ads can be a great way to help your audience grow. With an average conversion rate of 9.21%, a regular advertising budget along with high-quality content can be an effective combination in your marketing strategy.
Start Your Paid Social Media Campaigns
While these tips are a great way to get started on social media, we understand it can seem overwhelming. Don’t worry, we can help with every step from planning, creating quality content, and developing posting schedules. We can even help you decide when a paid campaign might be helpful, and when your organic reach is enough.
We’re ready to help, contact Red Crow Marketing today to take your social media marketing to the next level.