Marketing Agency vs.
With the fast pace of modern business, it is easy to get caught in the debate between having an in-house marketing team or hiring a marketing agency to handle your marketing projects.
The problem is there are pros and cons of both options. Since the marketing environment is always changing, it is not always clear what the best solution will be moving forward.
Of course, you could have an internal marketing team as well as hiring an agency to assist with specific projects, but that means that you’re paying for both.
The truth is that marketing agencies are more specialized than most in-house teams, and have the experienced staff to make the most of any project. Here are some of the most important benefits of hiring a marketing agency. You should consider these benefits before deciding whether you want an in-house team or an agency.
When it comes to marketing success, it is all about maximizing your ROI. Reducing the costs of your marketing while maximizing the benefits is key. Hiring agencies can seem expensive at first, but it’s actually the more cost-effective option for most companies.
Hiring your own marketing team means paying their salaries, and for their benefits. It also means shouldering the costs of taxes. Not to mention the costs of giving your marketing team their own space, facilities upkeep, and office benefits for the additional staff.
Not sure whether a marketing agency is really more affordable? Take a look at this cost breakdown that even exaggerates the costs of an agency (and they still come out on top!).
When you hire a marketing agency you are just paying for the time worked and don’t have to worry about the additional overhead of an employee. You can also take advantage of discounts if you decide to hire an agency with a monthly retainer.
Marketing agencies are also results-driven. You can always decide that a marketing agency is not a good fit and move on to a different option.
That is not always an option with employees. Whether your newest hires just are not a good fit for the social and cultural dynamic of your company or don’t have the skills and expertise you needed, it’s much harder to get a new marketing team.
Worse, you may end up hiring extra employees to cover gaps from a ‘bad hire’.
Get Access to a Team of Experts
When you hire a marketing agency you get access to a team of all the experts you need. Instead of asking one or two employees to perform all the vital tasks of a marketing project, you’re getting a team of experts who specialize in every aspect of what you need.
Imagine having an SEO specialist, a content writer, a creative director, a project manager, a media director, and more. That is better than having one person juggling all those different tasks along with any other work you might need to send their way, right?
That’s what you get with a marketing agency. Since marketing agencies are working for multiple clients, they can afford to hire specialists in every area. That way you get a true expert touch and know that every aspect of your marketing has been optimized for performance.
Gain Outside Perspective
You know your business best. You have the insider knowledge and expertise to know why your company makes the decisions it does, and how much careful thought went into your most recent product and service release.
But that information can get in the way.
Marketing agencies help to give you the outside perspective you need to communicate with your audience instead of just talking at them. They’ll help you stay in touch with your actual customers, leading to better overall marketing performance.
Stay Up to Date on the Trends
Marketing agencies will also be on top of the latest trends and changes in marketing. After all, that is their job. Your internal marketing team is less likely to be able to keep up to date on the very latest changes simply because they have to keep up on their workload.
Staying ahead of the curve will help your business stay on top.
Access to the Latest Technology
This is another aspect of ROI. When you hire a marketing agency you can count on them having the latest technology at their fingertips. It pays for them to have the most efficient systems since they need to manage multiple clients at once.
If you were to try and mimic that access to technology yourself, your business would quickly realize how much all those subscriptions can cost. Having the latest marketing software is expensive. Marketing agencies can better shoulder that cost because it’s more important to their everyday operation.
Even if you are not hiring an agency to handle 100% of your marketing needs your business will still be more productive.
Marketing directors can focus on the most important aspects of marketing if they know that their digital marketing, website content, and other projects are already taken care of. Business owners and CEOs can pay more attention to running the business if they know that marketing is taken care of. It’s a win-win for everyone.
Red Crow as Your Marketing Agency
Ready to give a marketing agency a try? Contact Red Crow Marketing in Springfield, Missouri to start making the most of your marketing investment.