At some point in every person’s life, planning a funeral for the loss of a loved one will inevitably happen. These days, simply having a website or placing an advertisement in the local newspaper isn’t enough. A strategic, measured, and targeted funeral home marketing plan is needed to set your company apart from the competition. Homesteaders Life Company offers marketing strategies that can help bring your funeral home to the top of the list.
Evaluate Your Online Presence
In today’s competitive world, if a potential client searches for the services you offer and doesn’t see you on the first page of the search engine, then you’re basically nonexistent. One vital step to revising your marketing plan is to evaluate your online presence.
Think About What Your Clients Want
To evaluate your online presence, you’ll need to go to your website and the website of your competitors. Sit down and decide what questions you are frequently asked by current and potential clients, and determine if the answers to those questions can be found on your website. As you are doing this, remember that while having a meeting to personalize the funeral planning process is important, today’s consumers want to find the majority of their information online before making contact.
Don’t Forget Social
Also as part of your online makeover, check out what people are saying about your company on review sites and your social media accounts.
Let Red Crow Marketing help plan the crucial next steps you should take to revamp your funeral home’s marketing plan.