The digital world continues to evolve and open up new opportunities for marketers. Here are some marketing strategies you should add to your playbook in 2016. Several entrepreneurs were asked, “What is one digital marketing strategy that has been effective for your brand?” Several cite some new ways to use established social networks. Others focus on techniques used for inbound marketing. All are worth consideration when planning your digital marketing strategies.
Twitter Lead Generation Cards
“Twitter’s ad platform keeps getting better from a targeting perspective. You can create a tailored offer (a white paper, webinar, etc), present it behind a lead gen card to a highly targeted audience, and users can provide their email with a single click. It’s a great way to get people into the top of your funnel.”
Automated Email Series
“Using MailChimp, we created an ‘Actionable Mobile App Growth Hacking Tips’ automated email series as part of our inbound marketing efforts. Knowing how to get traction is crucial for anyone building an app. Prospects who signed up for the email series were 10 times more engaged than newsletter subscribers, and thus converted at a greater percentage as well.”
“Recently, Reddit has been a great source of traffic for us. The audience is extremely engaged and targeted, and the costs are not as exorbitant as Google and other more mature platforms. For these reasons, we have seen Reddit become one of our best lead generation sources this month.”
Drip Email Marketing
“We recently implemented a drip email marketing strategy, which automatically follows up with a lead until they become a customer. For years we have been spending money marketing our brand only to find that once leads go cold, they are left without any sort of follow-up.”
– Raymond Kishk, Interstate Air Conditioning & Heating
“Most of our previous marketing has been about fast, effective messages that reach large audiences. Now, we are tailoring our access through tools like Outbrain and Taboola, which allow us to tell stories about our products rather than just throwing out a few catchwords. Stories are a major communication model that we feel intrigues and compel audiences to engage with our products in new ways.”
– Ty Morse, Songwhale
Highly Targeted Ads
“These days, there are all sorts of tools available to ensure that you are targeting exactly who you want, which leads to higher conversions and sales. By really understanding who our target customer is and making sure only that subset of people see our ads, we can ensure that we’ve focused our advertising dollars on the right people so that we maximize our ad budget and avoid waste.”
“Keywords have become an extremely important element in all of the content that we publish; from articles, to blog posts, to videos and more. Since we are an online-based company, SEO is a huge part of our marketing strategy, and keywords allow us to draw in our target market easily and efficiently. Everything we create is made to be easily accessible, understandable and shareable with keywords.”
“We’ve been working with thousands of bloggers to help spread the word. This mutually beneficial relationship consists of providing free products to review in exchange for a detailed review of the brand that’s shared with the blogger’s readers.”
Source: The above answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective.