Package of Beliefs A brand is a mental “Package of Beliefs” we form over time about companies or products. It is used to categorize and rate each in our mind. This can be based on personal experience, things we have heard from trusted sources, through research, or even what...
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Three Foundational Marketing Strategies for New Businesses
By:
redcrowmarketing
On:
September 17, 2014
In: Business, Marketing, Online, Online Marketing Comments: 0 |
A new business takes a lot of work, from business concepting, planning and development of structure to filing the necessary paperwork. But due diligence isn’t enough in today’s marketplace. Entrepreneurs must be savvy when marketing for new business. Red Crow Marketing has the tools to help new businesses market...
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Case Study: How One Hospital is Using Video Advertising
By:
redcrowmarketing
On:
September 11, 2014
In: Advertising, Creative, Health Care Marketing, Marketing, Video Production Comments: 0 |
Red Crow Marketing recently shot, produced and placed two new commercials for cable and broadcast in the Kansas City area this fall. Working in tandem with Liberty Hospital’s Marketing and Public Relations Department, the recently completed two thirty-second commercials for Liberty Hospital in Liberty, Missouri have already proven a dramatic...
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Olive Garden: Is all Public Relations Good PR?
By:
redcrowmarketing
On:
September 10, 2014
In: Business, Customer Relationships, Marketing Comments: 0 |
In an effort to boost traffic and generate a buzz, the Olive Garden, one of America’s favorite Italian restaurant chains, offered customers a 7-week pass to unlimited pasta meals in tandum with the launch of its new Buy One, Take One marketing initiatives. The pass’s shocking affordability had customers...
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The Evolution to Future-proof Websites
By:
redcrowmarketing
On:
September 05, 2014
In: Creative, Graphic Design, Online, Online Marketing, Web Design Comments: 0 |
Websites have come a long way from those built on simple text and hyperlinks. In fact, for the 20th anniversary of the World Wide Web in 2013, celebrated by publishing a copy of the first ever web site: CERN. From that first site, it didn’t take long for programmers and...
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Why Your Website Has to Be Responsive: The Inescapable Truth
By:
redcrowmarketing
On:
September 04, 2014
In: Business, Creative, Graphic Design, Marketing, Online, Online Marketing, Web Design Comments: 0 |
Five years ago, the title of this blog would have been “Why is Having a Website Important to Your Business?” Times have changed, and most people have caught on that having an online presence is a must when competing in today’s business world. Now, the focus has switched to responsiveness –...
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