The value of the content on your website really can’t be underestimated. While your site’s design and optimization play a big part in how likely people are to find your page and to return in the future, it’s the content that really sells customers on your company. Just as people wouldn’t hang around your store if they couldn’t find anything of value to them, they won’t spend time on your website if there isn’t clear and compelling content to hold their interest. Check out the top four reasons your website needs high-quality, crafted content to attract readers and build fans.
1. Content Offers Value
Your customers are looking for value, and content is the easiest way to show people that you have something important to offer. Whether you have a page on your website explaining your company’s mission or you write a blog post about the best strategies to solve a key problem in your industry, show people why they should choose your company through your written content. Be sure that your content includes more than just marketing messages and pleas for sales. The best websites offer helpful, informative advice that customers can access for free—and in turn, customers come to trust those websites and keep returning for more.
2. Content Gains Attention
Have you ever shared an informative or funny article through Facebook or Twitter so that your friends could also read it? Or have you ever linked to a helpful resource from another site in one of your own blog posts so that your readers can learn more? You shared these websites because they had developed great content that you wanted other people to see. When you create these types of articles and resources on your own website, people will take notice and begin to share them with their friends and followers. As a result, you’ll see higher traffic to your website, develop more loyal fans, and have the opportunity to generate new leads.
3. Content Builds Your Reputation
When people start to see the type of great content your site is capable of creating, they’ll develop a positive association with your brand. They’ll also start coming to you first when they have questions or when they’re interested in buying the products and services your company offers. As your reputation grows, you’ll see more consistent traffic from some of the same people—and you’ll also start to see your referrals increase. People are looking for websites they can trust online. Show them that you’re worthy of their business with high-quality, engaging content that offers real value.
4. Content Improves Your Rankings
Finally, it’s important to keep in mind that Google and other major search engines consider the quality of your content heavily when determining your search engine rankings. These search giants want to provide the most relevant results to their users, so they invest heavily in strategies that allow them to determine the value of your content. Value is measured in several ways, including the use of keywords and phrases on your site, the frequency with which you update, and the number of times your pages are shared through social media and linked to by credible sources. Websites with higher value get better rankings, and as a result, more traffic.
Red Crow Marketing can help you develop a content strategy that takes your company’s unique strengths into account. From website content to regular blog posts to social media, we’ll help you configure and execute clear and informative content to attract readers and to provide greater value to your customers. To learn more about our content marketing services, contact us here or give us a call at 417-889-1658.