In last week’s blog post, we discussed the importance of mobile website optimization. A study from Kentico software found that 75 percent of mobile users consider the quality of mobile websites before making purchase decisions—and that 44 percent of users won’t return to poorly designed websites in the future.
With more people consuming media through their mobile devices each day, it’s incredibly important for businesses to optimize their websites with the user’s experience in mind. Mobile users have different needs, and companies should carefully build their mobile websites with an alternative set of design principles in mind. Check out these top six tips to deliver a positive browsing experience to your mobile customers.
1. Set up a redirect link to take users on mobile devices to your optimized website. When a user tries to visit your site from a cell phone or tablet, the page should automatically redirect to your newly optimized mobile site. Through the mobile site, the customer will enjoy a simple browsing experience that is designed for the platform he or she is using.
2. Make your design as simple as possible. Remember that mobile users are likely browsing while they’re on the go. They’re not looking for the same information that is available on your main site. Mobile users are likely to be most interested in features like a store locator, product information, and sale notices. Pare down your website to the most important features and make sure these key points of information are easily accessible from the homepage.
3. Think about how your website works. People who are browsing your page from a smartphone probably don’t want to have to click on too many pages. The mobile browsing experience should be quick, easy, and intuitive—and the user should be able to find the information he or she needs within a few clicks. Keep the layout simple and test each page to make sure that its function is clearly apparent to the user.
4. Simplify data entry forms. If you’re collecting information through your mobile site, make sure that people don’t have to spend too much time typing. Some people have trouble typing on tiny smartphone keyboards, and they will be unlikely to fill out your form in its entirety if they get frustrated by hitting the wrong keys. Simplify the process by offering checkboxes, dropdown lists, and fields with already-populated answers. These features speed up the process for the user and offer a better browsing experience.
5. Maintain a consistent brand. Your mobile site should look and feel different from your regular website, but the branding should be consistent across all platforms. If you’re interested in gaining and retaining customers through your mobile site, it’s essential to make sure that they can associate the page with your brand and your company. Incorporate elements from the main website such as the logo, color scheme, fonts, language, and images. Users who are already familiar with your main website will recognize the brand in your mobile page and form a positive connection with your company.
6. Give users access to the full website. Though many people will prefer the experience of browsing on a simple, intuitive mobile website, some users will still be interested in finding all of the information available on your main site. Others may simply feel more comfortable browsing the full-scale page. Include a link on the main page of your mobile website and at the bottom of each page to allow users to switch over to the full site.
If you’re interested in offering customers a better browsing experience through their mobile devices, contact Red Crow Marketing here or call us at 417-889-1658 to learn more about our optimization services. We can help you set up a mobile-friendly website that is intuitive, attractive, and easy for customers to use.