Online marketers have been emphasizing the benefits of organic search engine optimization (SEO) for years. Though you can pay to have your ads displayed for particular search terms, organic SEO generally refers to a set of strategies employed on your website to make it naturally appear near the top of a search results list. From keywords to meta descriptions, there are a number of ways to boost your website’s Google rankings—but local SEO is one of the most important and often underutilized strategies you should take.
Consider this fact: people in your area want to find your business online. They might not know where to find you, but they’re using Google to search for companies that provide your service and products. However, Google provides results from across the entire world unless customers use a local search term to narrow the results list. Instead of searching for generic terms related to your business, your customers are probably getting more specific and looking for “best mechanics in Springfield” or “Springfield real estate agents.” When you optimize your website for local search results, you can connect with customers who already want the products and services you have to offer.
There are a few key ways to optimize your website for local results:
First, your business should have a keyword strategy in place that focuses on relevant terms for your industry. By integrating your location and local area names with your top keywords, we can help you bring in qualified, local leads who are looking for companies like yours.
The types of websites that link to your pages can also improve your overall search engine rankings. Your company should be listed in online directories in order to get the best local results. You can also benefit from sites where local users can post reviews of your business. Pages like Yelp and Google Reviews are often some of the top results when customers search for companies in their areas.
Keep in mind that the value of your content can also determine your ranking. Content that is informative and shared often through social media will have a higher ranking than a generic page that is only written to promote keywords. A regular blog or an informative guide that is written with your area in mind is a great way to offer value to your local customers and to increase traffic to your page—and it may also help to boost your placement in search engine results.
When people use Google to search for companies and services, they rarely look past the first page of results. That’s why it’s so important to make sure your company’s website is as close to the top of the list as possible. Local search engine optimization is one of the most powerful ways to bring more traffic to your website and to help local customers find you. Many clients experience increased sales, higher referral rates, and more foot traffic in their stores when customers can easily find their businesses through Google.
Red Crow Marketing can help you create and execute an effective local SEO strategy that fits into your overall online marketing plan. Contact us here or call us at 417-889-1658 to schedule your consultation and to learn more about how local SEO can help your business.