Internet marketing is a tough game with continually changing rules, but there are a few key guidelines that can help you along the way. In today’s blog post, we answer a few of the most frequently-asked questions about online marketing tactics and techniques. Check out the top tips you need to know in order to bring more traffic to your website.
1. How Does an SEO Campaign Help My Business?
Search engine optimization (SEO) is a complex process designed to improve your company’s position in Google rankings. With good SEO, your website will appear toward the top of the list every time a customer uses Google to search for specific keywords related to your business. This might not seem like an important factor if you’re used to getting customers through referrals and direct marketing campaigns, but SEO is an important strategy for today’s business world that has long-term benefits. As more and more consumers turn to the Internet to find the products and services they need, you need to be sure they can find you easily through a quick search.
Also, keep in mind that customers already trust Google. A high Google ranking allows you to borrow some of that trust because it suggests that your page is one of the most relevant websites for what the customer needs.
2. Why Do I Need a Blog?
There are several key benefits to having a blog. First, your search engine rankings are partially based on how often your website is updated. Search engines reward sites with fresh, relevant content—and a blog is one of the best ways to continually add new information to your site. However, a blog is also an important marketing tool in the sense that it brings in new readers and provides valuable content to your customers. Blogging might not seem that important at first, but it will be easy to see the immense value it provides once you’ve built up a substantial archive of posts that customers can refer to at any time.
3. Why Should I Invest in a Professional Website and Professional Marketing?
Your success is directly related to the quality of your website and marketing campaigns—and the quality of your website and marketing campaigns is directly related to the quality of the developers and marketers you work with. People with very little training can refer to themselves as web developers and SEO specialists, and unfortunately, many business owners believe them because the amateurs provide cheaper service. However, your company’s online marketing efforts will suffer in the long-term if you don’t invest in a professional website and marketing. The team at Red Crow Marketing is trained and experienced, which means that you’ll get real, measurable results when you work with us.
Contact us here or give us a call at 417-889-1658 to learn more about what we can do for your business. We offer a wide range of Internet marketing services and provide consultations to help you determine what your company really needs.