Image by Victor1558

Image by Victor1558

With digital marketing on the rise, it’s especially important for business owners to participate on social media networks like Facebook and Twitter. Over the past several years, consumers who wanted to learn more about your business have searched online for your company’s website. Today, consumers also head to popular social sites to try to find your company. If you don’t have a presence on these popular networks, you could be missing out on important traffic from potential customers—and you may also miss the chance to engage your existing customers more deeply. The following digital marketing strategies provide a solid foundation for your introduction to social media.

1. Know Your Audience

There are several main social media networks, including Facebook, Twitter, Pinterest, and LinkedIn. Chances are good that most of your target audience members have an account on at least one of these major players. However, that doesn’t mean you need to market toward every social media network. Instead, you should carefully consider the profile of your general customer. Figure out what type of lifestyle your customer has and where his or her interests lie—and then determine which social network is most relevant. Thinking carefully about your audience will also help you create targeted posts that complement the ways people use each social site.

2. Create a Balanced Posting Schedule

Some businesses struggle to create a balanced posting schedule that allows them to market consistently without tiring their customers. Posting too often can make people create negative associations with your brand, while posting rarely doesn’t give customers a chance to remember or connect with you. For most businesses, the ideal posting schedule includes a few thoughtful and interesting messages each week. However, the right number of posts can vary widely depending on your audience’s level of engagement, browsing habits, and activity. Keep your customers’ needs in mind before determining how often you will post, and remember that social media marketing is a strategy that nets long-term results.

3. Post Great Content

Consumers are so accustomed to advertising that many people automatically tune out marketing messages. Social media, however, offers a unique way for your business to connect with customers in a place where they may actually pay attention. Engage your customers online by posting interesting comments and useful information to your social network. Post tips or resources that are relevant to your industry, or share news about an upcoming product or development in technology. Contests, giveaways, coupons, and special offers are also great ways to encourage people to read your messages and pay attention to what you have to say. It’s essential to balance messages that promote your company with posts that are solely intended for the user’s benefit.

Red Crow Marketing can help you develop a successful social media strategy for your business that will take your online marketing efforts to the next level. With more people consuming media through digital devices, business owners need to figure out how to connect with their audiences through the right venues. We can analyze your target customers and figure out which social media networks and strategies will have the best results for your business. Contact us today or give us a call at 417-889-1658 to learn more the social media strategies your company needs to implement.


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