A recent survey conducted by Google and Nielsen found that nearly 63 percent of holiday shoppers used multiple devices to complete their purchases. Additionally, two out of every three people surveyed reported that shopping was easier when they had access to multiple devices—and roughly half of the respondents said that having access to multiple devices made them shop more often than they otherwise would have.
The survey also found that people shopped for items in more categories when they used multiple devices. People who used a single device typically shopped for products in an average of six categories, while those shoppers who used two devices generally shopped for items in an average of eight categories. Shoppers who used three devices looked for items from nine categories.
It’s clear that digital devices were an important part of last season’s holiday shopping experience for many consumers. 65 percent of shoppers reported that they used their smartphones more frequently. Of the people who used their smartphones while shopping, 71 percent used a store locator to find a new location, 65 percent used a specific shopping application, and 51 percent took advantage of discounts through mobile coupons.
Mobile marketing represents a huge area of growth for companies of all sizes. As marketers continue to move away from traditional methods of advertising in favor of more modern means of communication, it’s especially important for business owners to take advantage of growing opportunities. Consider connecting with your customers through one of the following means of mobile communication:
- A mobile-friendly website
- Text alerts
- Company app
- QR codes integrated with ads and products
- Social media presence
Red Crow Marketing can help you strike a balance between mobile marketing, online marketing, and traditional advertisements—but it’s important to analyze your company’s target audience before making any major marketing decisions. Contact us today or give us a call at 417-889-1658 to schedule a consultation. We’ll help you develop an effective marketing plan that will engage customers and build tools to increase your conversion rates.
A report on this study was originally published on February 25, 2013 by Marketing Charts. Read more about the study and its findings here.