Sending a regular email newsletter continues to be one of the most effective and least expensive ways for attorneys to market themselves to prospects, clients and referral sources. Every year, email marketing service provider MailerMailer provides a report on email marketing metrics across 34 different industries, including Legal. They...

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Hashtags aren’t going to be going away anytime soon and it is increasingly important to choose the tags that will get your brand in front of your desired audience. Have you incorporated a hashtag strategy into your SEO campaign? Visit our blog from last week to learn more about...

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Whoever said Search Engine Optimization (SEO) isn’t a science, has either never done it or has never been successful with it. At #RedCrow, we have our PhD in #SEO.

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When a company owner or manager asks me…. What should our marketing focus on? I usually state these four objectives, in order of priority: Retain your customers Grow incremental sales from your customers Get referrals from your customers Go after new customers Although these may seem oversimplified, the fundamental...

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If you’re a social media novice, #hashtags — those short links preceded by the pound sign (#) — may seem confusing and unnecessary. But they are integral to the way we communicate online, and it’s important to know how to use them. On Twitter, the pound sign (or hash)...

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If this sounds ominous, that’s good. That is what I intended. If you are a manufacturer of products, retailer, or a service provider (like the legal or health care industry) you have seen the enormous impact the internet has had on your business. The internet and mobile revolution has...

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When you create more media channels, you’ll create more advertising. Today Americans (and most folks in modernized countries) are bombarded with advertisements. I’m talking about a tsunami of commercials, print ads, Brand labels, Facebook Ads, Google Ads, ads on your phone or anything a business can produce to get...

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A positive and visible online reputation is imperative for companies to grow and maintain their business today. Let’s face it, we are all busy and the thought of adding even one more thing to your plate can be overwhelming. So we shove it to the side and continue to...

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