When you create more media channels, you’ll create more advertising. Today Americans (and most folks in modernized countries) are bombarded with advertisements. I’m talking about a tsunami of commercials, print ads, Brand labels, Facebook Ads, Google Ads, ads on your phone or anything a business can produce to get...

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The benefits of inspiring employees to become good brand ambassadors include increased profitability, lower churn of customers and employees, increased referrals, lower marketing expense – the advantages go on and on.  Employee brand ambassadorship is a critical objective every company should try to achieve. What is a “brand ambassador?”...

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