Having a well-executed marketing plan is the key to any communication effort, but often so much focus is put on the execution that the most important part – the planning – is overlooked. Developing and implementing a comprehensive marketing plan is a core value at Red Crow Marketing that...

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Red Crow Marketing recently produced a video for Hutchens Industries, a leader in the design and manufacture of spring suspensions and sliding subframes for the trailer industry. The goal of the video is to bring awareness to the Hutch Series 10 Van Trailer Slider. To accomplish this, Red Crow...

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“Measure twice, cut once.” – Sam Walton Marketing is as much about research and planning as it is about communication. Marketing research provides the critical reality-check to help decision makers understand both their current situation and the true challenges and potential ahead. Too often business owners and managers create...

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Since its inception in 1997, the video streaming and DVD distribution company Netflix has grown into an internationally recognized giant in the entertainment world. In July of this year, the business reported that its subscriber base had grown to 65.55 million, according to Business Insider. There’s no denying that...

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If this sounds ominous, that’s good. That is what I intended. If you are a manufacturer of products, retailer, or a service provider (like the legal or health care industry) you have seen the enormous impact the internet has had on your business. The internet and mobile revolution has...

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  A more advanced approach to positioning your Unique Selling Points (USPs) is to incorporate elements of discovery or entertainment. Discovery is the introduction or “the twist” on a benefit the consumer had not considered. Entertainment, approaches the prospect in a less obvious or lessened selling-mode. It reduces the threat,...

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