Over the years, Red Crow has worked with Gold Mountain Communications to develop an ongoing marketing plan focused on recruitment and retention. The company is expanding quickly and thus always looking to add qualified employees to its team. As part of this recruitment strategy, Red Crow helped identify the best sources...

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Industrial marketing is a practice often seen in the business world. It is essential for the day-to-day operations of many companies and is the reason most are still in business today. Industrial marketing is defined as the process of one business marketing a certain good or service to another...

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At some point in every person’s life, planning a funeral for the loss of a loved one will inevitably happen. These days, simply having a website or placing an advertisement in the local newspaper isn’t enough. A strategic, measured and targeted funeral home marketing plan is needed to set...

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Red Crow Marketing recently developed a video campaign to bring awareness to Liberty Hospital’s newest technology, MAKOplasty®. This major advancement in joint replacement allows surgeons to perform partial knee and hip replacements using robotic arm technology. With this new technology, orthopaedists are able to create a customized surgery plan...

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Red Crow Marketing is excited to announce the recent hire of Paige Viehmann, who has joined us as the Promotion and Project Manager. In her new role, Paige will be responsible for content across many digital channels for the agency and its clients. She will also be working directly...

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When a company owner or manager asks me…. What should our marketing focus on? I usually state these four objectives, in order of priority: Retain your customers Grow incremental sales from your customers Get referrals from your customers Go after new customers Although these may seem oversimplified, the fundamental...

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If you’re a social media novice, #hashtags — those short links preceded by the pound sign (#) — may seem confusing and unnecessary. But they are integral to the way we communicate online, and it’s important to know how to use them. On Twitter, the pound sign (or hash)...

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“Measure twice, cut once.” – Sam Walton Marketing is as much about research and planning as it is about communication. Marketing research provides the critical reality-check to help decision makers understand both their current situation and the true challenges and potential ahead. Too often business owners and managers create...

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When you create more media channels, you’ll create more advertising. Today Americans (and most folks in modernized countries) are bombarded with advertisements. I’m talking about a tsunami of commercials, print ads, Brand labels, Facebook Ads, Google Ads, ads on your phone or anything a business can produce to get...

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