With any marketing campaign comes the need for a measurement tool to determine its effectiveness. Sales Manago outline the most important Key Performance Indicators (KPIs) to keep an eye on when evaluating a campaign. Measuring marketing KPIs can be used to identify which actions are the most successful, as...Read more
Congratulations to NorthStar Battery for winning 3rd place in their category at the 35th Annual Sertoma Chili Cook-Off! Thanks to more than 8,000 visitors throughout the weekend and around 300 dedicated volunteers and sponsors, the event was able to successfully raise over $125,000 to support local youth charities such...Read more
We wanted to take a minute to crow about the ladies at Springfield Law Group. Thank you to Susanna, Connie and Val for supporting the Girl Scouts by acting as successful role models for young girls like Kyra Gibbins of Girl Scout Troop 71313. Relationships like these help empower...Read more
160 pages of marketing advice & industry trade secrets! Marketing Survival in a Digital World combines the knowledge of over 30 years experience in strategic marketing and advertising with proven advice to counter the negative effects the digital evolution has had on businesses.
• Field-proven advice to help you in today’s competitive environment
• How to use traditional and digital media in sync
• Why it’s more important than ever to develop a quality-based brand
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