The digital world continues to evolve and open up new opportunities for marketers. Here are some marketing strategies you should add to your playbook in 2016. Several entrepreneurs were asked, “What is one digital marketing strategy that has been effective for your brand?” Several cite some new ways to...

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B2B Content marketing In today’s competitive world, content marketing is increasingly important for businesses to reach their target audiences. Content marketing has become one of the most popular forms of advertising in the digital age. Many businesses are realizing the power of leveraging these tools to increase awareness, retain their current clients through engaging...

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Starting a new business.    You’ve finally decided to take the plunge by starting a new business, but how will you ensure its success?  The competition is fierce and as the “top dog,” it’s your responsibility to pave the path for success.  The key to success will be your ability...

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2015 has seen digital marketers focus increasingly on video, mobile and social media channels. They have experienced a surge in real-time data, welcomed and embraced a whole slew of new technology solutions and struggled with ad blocking software. Here are the top six trends to watch out for as...

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Hashtags aren’t going to be going away anytime soon and it is increasingly important to choose the tags that will get your brand in front of your desired audience. Have you incorporated a hashtag strategy into your SEO campaign? Visit our blog from last week to learn more about...

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If you’re a social media novice, #hashtags — those short links preceded by the pound sign (#) — may seem confusing and unnecessary. But they are integral to the way we communicate online, and it’s important to know how to use them. On Twitter, the pound sign (or hash)...

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  A new survey from Ipsos OTX found that 70 percent of Internet users from 24 different countries have used social media to share content in the past month. Overall, photos are the most popular type of content shared, with 43 percent of those surveyed reporting that they have...

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