The digital world continues to evolve and open up new opportunities for marketers. Here are some marketing strategies you should add to your playbook in 2016. Several entrepreneurs were asked, “What is one digital marketing strategy that has been effective for your brand?” Several cite some new ways to...

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When was the last time you took a look at your company’s website through the eyes of your customers? Are you offering content your customers can trust and that makes them take action to do business with you?  According to an article by Industrial Marketing Today, your website content...

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B2B Content marketing In today’s competitive world, content marketing is increasingly important for businesses to reach their target audiences. Content marketing has become one of the most popular forms of advertising in the digital age. Many businesses are realizing the power of leveraging these tools to increase awareness, retain their current clients through engaging...

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Sending a regular email newsletter continues to be one of the most effective and least expensive ways for attorneys to market themselves to prospects, clients and referral sources. Every year, email marketing service provider MailerMailer provides a report on email marketing metrics across 34 different industries, including Legal. They...

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According to a recent survey from Constant Contact and Chadwick Martin Bailey, the vast majority of smartphone users between the ages of 18 and 39 use their devices to stay connected to email. About 88 percent of smartphone users between 18 and 30 years old use their phones to...

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According to a new survey from Janrain, 74 percent of US consumers become frustrated when the websites they visit show content, ads, promotions, and offers that don’t seem to be relevant to their interests. Though people are concerned about privacy and want to be assured that their personal information...

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Most business owners hear a lot of advice about the benefits of social media and SEO, and with good reason. These tools are an important part of a modern marketing strategy for any business that wants to succeed online. However, email marketing is just as valuable of a tool—and...

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