Industrial marketing is a practice often seen in the business world. It is essential for the day-to-day operations of many companies and is the reason most are still in business today. Industrial marketing is defined as the process of one business marketing a certain good or service to another...

Read more

Red Crow Marketing recently produced a video for Hutchens Industries, a leader in the design and manufacture of spring suspensions and sliding subframes for the trailer industry. The goal of the video is to bring awareness to the Hutch Series 10 Van Trailer Slider. To accomplish this, Red Crow...

Read more

When was the last time you took a look at your company’s website through the eyes of your customers? Are you offering content your customers can trust and that makes them take action to do business with you?  According to an article by Industrial Marketing Today, your website content...

Read more

2015 has seen digital marketers focus increasingly on video, mobile and social media channels. They have experienced a surge in real-time data, welcomed and embraced a whole slew of new technology solutions and struggled with ad blocking software. Here are the top six trends to watch out for as...

Read more

Sending a regular email newsletter continues to be one of the most effective and least expensive ways for attorneys to market themselves to prospects, clients and referral sources. Every year, email marketing service provider MailerMailer provides a report on email marketing metrics across 34 different industries, including Legal. They...

Read more

Hashtags aren’t going to be going away anytime soon and it is increasingly important to choose the tags that will get your brand in front of your desired audience. Have you incorporated a hashtag strategy into your SEO campaign? Visit our blog from last week to learn more about...

Read more

When a company owner or manager asks me…. What should our marketing focus on? I usually state these four objectives, in order of priority: Retain your customers Grow incremental sales from your customers Get referrals from your customers Go after new customers Although these may seem oversimplified, the fundamental...

Read more

Although not impossible, continuing to generate enough business primarily through marketing communications is a tough proposition. Various studies have shown 50 to 85 percent of advertising has no effect on sales. Professor Gerard Tellis and his associates from the USC Marshall School of Business summarized the findings from hundreds...

Read more

“Measure twice, cut once.” – Sam Walton Marketing is as much about research and planning as it is about communication. Marketing research provides the critical reality-check to help decision makers understand both their current situation and the true challenges and potential ahead. Too often business owners and managers create...

Read more