Red Crow Marketing recently developed a video campaign to bring awareness to Liberty Hospital’s newest technology, MAKOplasty®. This major advancement in joint replacement allows surgeons to perform partial knee and hip replacements using robotic arm technology. With this new technology, orthopaedists are able to create a customized surgery plan...

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Having a well-executed marketing plan is the key to any communication effort, but often so much focus is put on the execution that the most important part – the planning – is overlooked. Developing and implementing a comprehensive marketing plan is a core value at Red Crow Marketing that...

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Surgery. The word itself is unsettling to many people. Fear of going “under the knife” can make marketing a surgery program an unpleasant and difficult challenge, despite the fact that surgery is often the best and most efficient form of treatment. Fortunately, the advancement of laparoscopic tools and methods offer a...

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Something to Crow About:    Citizens Memorial Hospital’s new addition to the Kerry and Synda Douglas Medical Center added 80,000 square feet to the existing 40,000 square feet that was completed in 2008. The new addition cost more than $18 million and was funded by a loan from the...

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With the continued aging of Baby Boomers and advances in treatment technology, healthcare continues to be a flourishing industry. In fact, experts predict healthcare job growth will reach 5.6 million jobs in the next five years. As industry growth continues, healthcare marketing will follow a similar increase. A recent...

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  Something to Crow About: Congratulations to Liberty Hospital’s Kearney Clinic for being named Kearney Chamber of Commerce’s “Business of the Month” as well as receiving the 2015 Bronze Award for Best Medical Clinic in the Northland! We’re excited to see them receive recognition for their hard work and...

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2015 has seen digital marketers focus increasingly on video, mobile and social media channels. They have experienced a surge in real-time data, welcomed and embraced a whole slew of new technology solutions and struggled with ad blocking software. Here are the top six trends to watch out for as...

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Sending a regular email newsletter continues to be one of the most effective and least expensive ways for attorneys to market themselves to prospects, clients and referral sources. Every year, email marketing service provider MailerMailer provides a report on email marketing metrics across 34 different industries, including Legal. They...

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Hashtags aren’t going to be going away anytime soon and it is increasingly important to choose the tags that will get your brand in front of your desired audience. Have you incorporated a hashtag strategy into your SEO campaign? Visit our blog from last week to learn more about...

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