With the continuing rise of healthcare costs, preventive care is more important than ever. Liberty Hospital is working to improve the health of not just its patients, but of all residents of Liberty, Missouri and the surrounding area. According to a report by the National Research Council and Institute...

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With any marketing campaign comes the need for a measurement tool to determine its effectiveness. Sales Manago outline the most important Key Performance Indicators (KPIs) to keep an eye on when evaluating a campaign. Measuring marketing KPIs can be used to identify which actions are the most successful, as...

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Industrial marketing is a practice often seen in the business world. It is essential for the day-to-day operations of many companies and is the reason most are still in business today. Industrial marketing is defined as the process of one business marketing a certain good or service to another...

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At some point in every person’s life, planning a funeral for the loss of a loved one will inevitably happen. These days, simply having a website or placing an advertisement in the local newspaper isn’t enough. A strategic, measured and targeted funeral home marketing plan is needed to set...

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Red Crow Marketing recently developed a video campaign to bring awareness to Liberty Hospital’s newest technology, MAKOplasty®. This major advancement in joint replacement allows surgeons to perform partial knee and hip replacements using robotic arm technology. With this new technology, orthopaedists are able to create a customized surgery plan...

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The digital world continues to evolve and open up new opportunities for marketers. Here are some marketing strategies you should add to your playbook in 2016. Several entrepreneurs were asked, “What is one digital marketing strategy that has been effective for your brand?” Several cite some new ways to...

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Having a well-executed marketing plan is the key to any communication effort, but often so much focus is put on the execution that the most important part – the planning – is overlooked. Developing and implementing a comprehensive marketing plan is a core value at Red Crow Marketing that...

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Red Crow Marketing recently produced a video for Hutchens Industries, a leader in the design and manufacture of spring suspensions and sliding subframes for the trailer industry. The goal of the video is to bring awareness to the Hutch Series 10 Van Trailer Slider. To accomplish this, Red Crow...

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