B2B Content marketing In today’s competitive world, content marketing is increasingly important for businesses to reach their target audiences. Content marketing has become one of the most popular forms of advertising in the digital age. Many businesses are realizing the power of leveraging these tools to increase awareness, retain their current clients through engaging...

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   Studies show that the use of color has a subconscious impact on consumer perceptions of a product or brand. Some colors stimulate the brain in ways that promote excitement and energy, while others feel calming and safe. By choosing the right color combinations, you can directly influence your...

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2015 has seen digital marketers focus increasingly on video, mobile and social media channels. They have experienced a surge in real-time data, welcomed and embraced a whole slew of new technology solutions and struggled with ad blocking software. Here are the top six trends to watch out for as...

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