Congratulations to NorthStar Battery for winning 3rd place in their category at the 35th Annual Sertoma Chili Cook-Off! Thanks to more than 8,000 visitors throughout the weekend and around 300 dedicated volunteers and sponsors, the event was able to successfully raise over $125,000 to support local youth charities such...

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B2B Content marketing In today’s competitive world, content marketing is increasingly important for businesses to reach their target audiences. Content marketing has become one of the most popular forms of advertising in the digital age. Many businesses are realizing the power of leveraging these tools to increase awareness, retain their current clients through engaging...

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Starting a new business.    You’ve finally decided to take the plunge by starting a new business, but how will you ensure its success?  The competition is fierce and as the “top dog,” it’s your responsibility to pave the path for success.  The key to success will be your ability...

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   Studies show that the use of color has a subconscious impact on consumer perceptions of a product or brand. Some colors stimulate the brain in ways that promote excitement and energy, while others feel calming and safe. By choosing the right color combinations, you can directly influence your...

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Something to Crow About: It’s always great to crow about are our clients achievements. Gold Mountain Communications is a prime example. With Gold Mountain’s exceptional leadership, talented staff and a warm and friendly work culture, Red Crow Marketing is honored to be part of such an amazing team. We would like to...

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Hashtags aren’t going to be going away anytime soon and it is increasingly important to choose the tags that will get your brand in front of your desired audience. Have you incorporated a hashtag strategy into your SEO campaign? Visit our blog from last week to learn more about...

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If you’re a social media novice, #hashtags — those short links preceded by the pound sign (#) — may seem confusing and unnecessary. But they are integral to the way we communicate online, and it’s important to know how to use them. On Twitter, the pound sign (or hash)...

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If this sounds ominous, that’s good. That is what I intended. If you are a manufacturer of products, retailer, or a service provider (like the legal or health care industry) you have seen the enormous impact the internet has had on your business. The internet and mobile revolution has...

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  A more advanced approach to positioning your Unique Selling Points (USPs) is to incorporate elements of discovery or entertainment. Discovery is the introduction or “the twist” on a benefit the consumer had not considered. Entertainment, approaches the prospect in a less obvious or lessened selling-mode. It reduces the threat,...

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