Understanding, creating, implementing and continually enhancing a market orientation for your business is a MUST for long-term positive business development. According to research conducted at Cal Poly, a market orientation is a culture in which all employees are committed to delivering superior value to customers. While the concept of...

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The journey customers take in their buying decisions and how they use products or services has changed exponentially over the past 10 years. Now more than ever before, consumers are able to take control of what they want, when they want it and how much they want to spend....

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Something to Crow About: As one of the longest-running pet boarding facilities in the Springfield area, Caroline’s Pampered Pet Motel has been serving Southwest Missouri for over 17 years. Through her love, passion and excellent customer service, Caroline has proven her dedication to clients time and time again, which...

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Something to Crow About:    Citizens Memorial Hospital’s new addition to the Kerry and Synda Douglas Medical Center added 80,000 square feet to the existing 40,000 square feet that was completed in 2008. The new addition cost more than $18 million and was funded by a loan from the...

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Sending a regular email newsletter continues to be one of the most effective and least expensive ways for attorneys to market themselves to prospects, clients and referral sources. Every year, email marketing service provider MailerMailer provides a report on email marketing metrics across 34 different industries, including Legal. They...

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