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Starting a new business.

   You’ve finally decided to take the plunge by starting a new business, but how will you ensure its success?  The competition is fierce and as the “top dog,” it’s your responsibility to pave the path for success.  The key to success will be your ability to leverage the power of marketing to help create your brand. It doesn’t matter whether you’re a plumber, car mechanic or even a computer repair shop, defining what makes you different from the competition will help determine how to most effectively market your business.

   In the beginning, the thought of determining the best methods to market your new business can be a daunting task. These six tips from Project Eve, a career-focused website, are simple, essential tactics every new marketer can follow.

Young businessman in his office starting a new business
What every new business needs.

   One must-have for any business is an online presence. It is almost impossible to have a quality online presence without a company website. While starting out with a free site may work for a while, eventually transitioning to a well-planned, professional website is highly recommended.

   In addition to a professional website, it’s also important to market yourself personally. Make sure your social media accounts such as LinkedIn, Facebook and Google+ are up-to-date and connected with as many people as possible.

Visit with Red Crow Marketing for more tips on how to successfully market your business.

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