Surgery. The word itself is unsettling to many people. Fear of going “under the knife” can make marketing a surgery program an unpleasant and difficult challenge, despite the fact that surgery is often the best and most efficient form of treatment. Fortunately, the advancement of laparoscopic tools and methods offer a...

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The journey customers take in their buying decisions and how they use products or services has changed exponentially over the past 10 years. Now more than ever before, consumers are able to take control of what they want, when they want it and how much they want to spend....

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Something to Crow About: As one of the longest-running pet boarding facilities in the Springfield area, Caroline’s Pampered Pet Motel has been serving Southwest Missouri for over 17 years. Through her love, passion and excellent customer service, Caroline has proven her dedication to clients time and time again, which...

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B2B Content marketing In today’s competitive world, content marketing is increasingly important for businesses to reach their target audiences. Content marketing has become one of the most popular forms of advertising in the digital age. Many businesses are realizing the power of leveraging these tools to increase awareness, retain their current clients through engaging...

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Something to Crow About:    Citizens Memorial Hospital’s new addition to the Kerry and Synda Douglas Medical Center added 80,000 square feet to the existing 40,000 square feet that was completed in 2008. The new addition cost more than $18 million and was funded by a loan from the...

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With the continued aging of Baby Boomers and advances in treatment technology, healthcare continues to be a flourishing industry. In fact, experts predict healthcare job growth will reach 5.6 million jobs in the next five years. As industry growth continues, healthcare marketing will follow a similar increase. A recent...

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Starting a new business.    You’ve finally decided to take the plunge by starting a new business, but how will you ensure its success?  The competition is fierce and as the “top dog,” it’s your responsibility to pave the path for success.  The key to success will be your ability...

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