When you create more media channels, you’ll create more advertising. Today Americans (and most folks in modernized countries) are bombarded with advertisements. I’m talking about a tsunami of commercials, print ads, Brand labels, Facebook Ads, Google Ads, ads on your phone or anything a business can produce to get...

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If it feels like we are not in control of the market place anymore, it’s because we’re not. Thanks to the internet, the consumer is. And that has brought a change in their attitude.  Buyers are no longer happy just being wide receivers. These days they want to play...

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