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The choices in media we have today are staggering (644 million websites, 15,330 radio stations and 1,774 TV stations). As a marketer, how do you know where your advertising dollars are best spent in your demographic area in Missouri?

missouri mapThankfully, geotargeting is available for both online and offline advertisement, and major media outlets in each area help cater to your audience.

Additionally, you need to understand your demographic – from their age, income and lifestyle to where they shop and what they look at online. Your advertising agency can help you determine the specifics of your demographic and its buying trends, but its also important to know what media outlets are the leaders in your area for reach and frequency.

The average home has three televisions and three computers and spends an average of 5 hours/day on each. Of those homes, 65% own a smart phone. On top of all that media, 34% of Americans listen to AM/FM weekly (stateofthemedia.org). So – how do you know which media outlet is ideal for your audience? That’s where an agency comes in. We help you not only determine your demographic, but reach them at the times and locations where they’re watching, listening and reading.

Web targeting can be handled in a multitude of methods – from retargeting to Adwords, Banner ads to video preroll. And with geotargeting, these ads can target your area regardless of the placement. However, local media outlets are a great place for businesses to get additional coverage offline. Below is a list of the top media outlets for the largest metropolitan areas in Missouri (the best places to advertise in Missouri). Come meet with us to discuss your media purchasing and placement needs.

Best Places to advertise in St. Louis, Missouri

st_louis_mo

Cable – Charter Spectrum:  www.spectrum.com

Television

KTVI – FOX:  www.fox2now.com

KMOV – CBS:  www.kmov.com

KSDK – NBC:  www.ksdk.com

KETC – PBS:  www.ketc.org

KPLR – CW:  www.kplr11.com

KNLC – RELIGIOUS:  www.knlc.tv

KDNL – ABC:  www.abcstlouis.com

WRBU – ION:  www.iontelevision.com

KETC – PBS:  ninenet.org

Radio

KSLZ (top 40):  z1077.iheart.com

KEZK (Soft Rock):  www.fresh1025.cbslocal.com

KBWX (Party Hits):  www.wild1049hd.com

KLOU (Oldies):  klou.iheart.com

KWMU (Public Radio):  news.stlpublicradio.org

KSD (Country):  937thebull.iheart.com

KYKY (contemporary):  y98.cbslocal.com

KDHX (Independent):  www.kdhx.org

Print

Alive:  www.alivemag.com

St. Louis Magazine:  corp.stlmag.com

St. Louis Business Journal:  www.bizjournals.com

Riverfront Times:  www.riverfronttimes.com

St. Louis Dispatch:  www.stltoday.com


Best Places to advertise in KC, MO

kc-mo

Cable: Spectrum Reach:   www.spectrumreach.com

Television

WDAF – FOX:  www.fox4kc.com

KCTV – CBS:  www.kctv5.com

KMBC – ABC:  www.kmbc.com

KCPT – PBS:  www.kcpt.org

KCWE – CW:  www.kmbc.com/kcwetv

Radio

KCUR (Public):  www.kcur.org

KFKF (Country):  www.kfkf.com

KCMO (Classic):  www.949kcmo.com

KCHZ (Top 40):  www.957thevibe.com

KRBZ (Alternative):  www.965thebuzz.com

KPOW (Rock):  www.power977.com

KJNW (Christian):  www.life885.com

Print

Kansas City Star:  www.kansascity.com

Sun News:  www.suntrib.com

Kansas City Business Journal:  www.bizjournals.com

Liberty Tribune:  www.libertytribune.com

The Pitch:  www.pitch.com


Best Places to advertise in 
Springfield, MO

springfield_mo

Cable:  OnMedia:  www.onmediaadsales.com

Television

KYTV – NBC:  www.ky3.com

KOLR – CBS:  www.ozarksfirst.com

KRBK – FOX:  www.foxkrbk.com

KOZK – PBS:  www.optv.org

Radio

KTTS (Country):  www.ktts.com

KADI (Christian):  www.99hitfm.com

KWTO (News):  www.newstalk560.com

KWND (Easy Listening):  www.88.3thewind.com

KTXR  (Contemporary):  www.ktxrfm.com

KSPW (Top 40):   www.power965.com

KXUS (Classic Rock):  us97.iheart.com

KQRA (Rock):  www.q1021.fm

KSMU (Public):  www.ksmu.org

Print

417 Magazine:  www.417mag.com

Kids’ Direcory:  www.springfieldkids.com

News-Leader:  www.news-leader.com

Springfield Business Journal:   www.sbj.net

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