What a Website Must Do The primary function of the website is to Engage and Convert visitors. Just like in your brick and mortar store, the longer a prospect stays, the more they learn about your services, thereby increasing the odds for a sale. Today, most people browsing leave...

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Business owners and marketing directors have been trying to find efficient ways to reach their audience for decades. When creating a media buy, there are specific steps you need to follow. Determine Best Media Options The first step to buying your audience is figuring out who your audience is. Research...

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Social media, blogging and basic SEO is not enough to generate new leads to your website. Instead, you need a strategic approach that focuses on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience. Content Marketing Defined The Content Marketing Institute defines...

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The benefits of inspiring employees to become good brand ambassadors include increased profitability, lower churn of customers and employees, increased referrals, lower marketing expense – the advantages go on and on.  Employee brand ambassadorship is a critical objective every company should try to achieve. What is a “brand ambassador?”...

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My guess is that more than one company has experienced the loss of customers for reasons other than superior business acumen. Potential customer calls weren’t returned.  Services didn’t meet needs, products were inferior.  Customers’ expectations weren’t managed. What was said to them wasn’t what happened.   It doesn’t end there. ...

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It doesn’t matter if you’re a local attorney, or a multi-million dollar hospital, you probably have questions about airing videos on TV. In today’s media-saturated world, broadcast advertising is one of the most visible options for advertising. It’s all about getting your message in front of the right people...

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