Package of Beliefs   A brand is a mental “Package of Beliefs” we form over time about companies or products. It is used to categorize and rate each in our mind. This can be based on personal experience, things we have heard from trusted sources, through research, or even what...

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A new business takes a lot of work, from business concepting, planning and development of structure to filing the necessary paperwork. But due diligence isn’t enough in today’s marketplace. Entrepreneurs must be savvy when marketing for new business. Red Crow Marketing has the tools to help new businesses market...

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Red Crow Marketing recently shot, produced and placed two new commercials for cable and broadcast in the Kansas City area this fall. Working in tandem with Liberty Hospital’s Marketing and Public Relations Department, the recently completed two thirty-second commercials for Liberty Hospital in Liberty, Missouri have already proven a dramatic...

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In an effort to boost traffic and generate a buzz, the Olive Garden, one of America’s favorite Italian restaurant chains, offered customers a 7-week pass to unlimited pasta meals in tandum with the launch of its new Buy One, Take One marketing initiatives. The pass’s shocking affordability had customers...

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Websites have come a long way from those built on simple text and hyperlinks. In fact, for the 20th anniversary of the World Wide Web in 2013, celebrated by publishing a copy of the first ever web site: CERN. From that first site, it didn’t take long for programmers and...

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Five years ago, the title of this blog would have been “Why is Having a Website Important to Your Business?” Times have changed, and most people have caught on that having an online presence is a must when competing in today’s business world. Now, the focus has switched to responsiveness –...

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