Honestly, the title of this blog should be “The Biggest Mistake Any Manufacturing CEO Can NOT Make” because the mistake isn’t something you’re currently doing – it’s something you’re NOT doing. And that’s using your iPhone, iPad and laptop for something other than dealing with the logistic details of...

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For years, marketing for manufacturing has been a unique challenge in the advertising world. Marketing directors at manufacturing and industrial companies are tasked with hitting different target audiences than the average retailer. In most cases, their focus is strongly weighted on B2B leads and relationships that aren’t reached on...

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The modern landscape for manufacturers has opened an entirely new opportunity for growth. And because most industrial manufacturers are just beginning to adopt methods of reaching operational buyers online, the sky is the limit… your chances of reaching them first is overwhelmingly in your favor. Only 30% of manufacturers...

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Manufacturers, like every industry, are realizing that shoppers are more leery of outbound marketing than ever before. With the rise of the all-powerful Google search, consumers have taken control of the information they seek and the solutions they find. They no longer wait for a clever television or print ad to showcase something they...

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Campaigns promoting healthcare service lines don’t happen over night – planning and foresight are essential to develop an initiative positioned for increasing traffic and revenue for your health care organization. Healthcare marketing director challenges for new campaigns are numerous, but can be overcome with the following strategic approach. Challenge...

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Sometimes the light bulb suddenly flickers on and a single brilliant idea sparks a truly remarkable health care marketing campaign. However, more times than not, campaigns are born out of hours of research, patient demographic analysis, and careful planning. Devising a strategic and measurable campaign plan is at the...

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