Healthcare marketing director challenges are more difficult to overcome than ever. The health care reform has caused marketing managers to re-assess measurements. They must not only provide CEOs a positive ROI through increased revenues, but directors are now tasked with finding a trackable method for loyalty-based longevity. These challenges...

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Face it…Media buying can be overwhelming. Purchasing and placing media is more complicated than simply talking to a television or radio station and then asking them to place your advertising. It consists of everything from research and strategy to placement and contract negotiation. The following is a crash-course “Media...

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Over the past decade, the atmosphere has changed for hospital marketing professionals. Increased out-of-pocket health care costs have forced consumers to shop around where previously health care was determined by network availability. However, little has been done to adjust marketing offers to reflect the changing atmosphere of health care...

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As a health care marketing director, you are tasked with communicating the impact of your health care marketing initiatives with the powers-that-be. There are few things more alarming to a healthcare CEO or Board of Directors (BOD) than not knowing where their marketing dollars are going. It’s crucial for...

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Red Crow Marketing has worked with Hank Seevers for over a decade developing the creative strategy, writing jingles, producing TV commercials, coordinating media placement and much more. He’s been in the telecommunications business for years, but in 2009, Hank opened his own call center business, Gold Mountain Communications. Over...

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Customer perceptions are at the heart of health care, and when introducing a new product or service, hospitals must be totally in sync with their patients’ preferences. With several new facilities opening in its service area, Liberty Hospital worked with Red Crow Marketing to ensure their new campaigns rise...

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Excerpt from “Marketing Survival in a Digital World” by Ron Marshall The Search Engine Provider’s Objectives The mission of search engines (Google, MSN, Yahoo, etc.) is to provide searchers (their customers) with the most “relevant” results to their query. How Search Engines Determine Results Search engines use a complex...

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