It’s tough to overestimate the value of a professional website design. If your website is outdated, slow, or simply unattractive, you could be turning away potential customers and preventing new leads from even finding you in the first place. That’s why it’s so important to put your company’s best face forward by investing in a high-quality website. From sales funnel landing pages to attention-grabbing graphics, there are plenty of ways to draw your customers’ interest and to promote higher conversion rates. Let’s look at the top five ways your website can perform better and increase sales.
1. Invest in a Professional, Branded Design
Your website’s design should be clear, crisp, and uncluttered—and most importantly, it should be an extension of your company’s branding. When people visit your website, the colors, fonts, content, and layout should match your company’s existing identity. If you have a logo or any recognizable photos to use, make sure they are placed prominently so that visitors know exactly who you are as soon as they land on your page.
2. Maintain an Active Blog
Though some companies are unsure whether or not they need regular blog posts, it’s important to get creative and write as much active content as you can for your website. Search engine rankings are partially based on the frequency with which your website is updated along with the number of times that particular words are mentioned on your site—and a blog is a great way to make sure your page draws regular traffic with frequent updates and relevant keywords. Most importantly, your blog also functions as an in-depth, valuable resource to customers who want to learn more about what you do or what’s going on in your industry.
3. Include an Email Sign-Up Form
Email marketing has long been hailed as one of the most effective ways to find new customers online. When you receive a customer’s email address, you automatically have access to his or her inbox, allowing you to send out news updates and special offers whenever you want. Typically, emails have higher conversion rates than other types of online marketing because the people who sign up for your email list are more likely to be interested in what you have to say since they have already requested information from you.
4. Write a Compelling “About” Section
Your company should also have an “about” page that tells people who you are, what you do, and what you hope to achieve. The “about” page is the perfect way for new customers to get to know you, and it serves as an important reminder of your company’s overall mission. In addition to providing a basic introduction to your company for people who aren’t familiar with you, the page also puts a face to your business and helps you form a connection with the customer.
5. Track Your Performance with Analytic Measures
Finally, make sure that your website includes some tracking and analytic measures that will allow you to see how your page is performing and how many people are visiting each day. When you can compare the figures from before and after the changes closely side-by-side, it’s easy to figure out which new features are making the greatest impact so that you can emphasize their development in the future.
At Red Crow Marketing, our design team is excited to make your website more attractive, more professional, and more sales-friendly. Whether you’re looking for a totally new site or a few simple revisions to the one you already have, contact us here at 417-889-1658 to learn more about these valuable ways to improve your website’s performance.