Before you start spending money on radio ads, blog content, and a professional website, your company should have a solid marketing plan in place. Many businesses waste valuable advertising dollars because they fail to understand their audiences and what customers really want. Without understanding what features and selling points...

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According to a recent survey from Constant Contact and Chadwick Martin Bailey, the vast majority of smartphone users between the ages of 18 and 39 use their devices to stay connected to email. About 88 percent of smartphone users between 18 and 30 years old use their phones to...

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According to a recent study from CEO.com and DOMO, only 32 percent of CEOs at Fortune 500 companies have personal social media accounts in place. A similar study from 2012 had nearly identical results—last year, only 30 percent of Fortune 500 CEOs were networking with people through Facebook, Twitter,...

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According to a new survey from Janrain, 74 percent of US consumers become frustrated when the websites they visit show content, ads, promotions, and offers that don’t seem to be relevant to their interests. Though people are concerned about privacy and want to be assured that their personal information...

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