According to a recent survey of more than 600 advertising and online marketing executives, 77 percent of ad agencies and 70 percent of companies have integrated branded content into their marketing plans. For the purposes of this study, branded content refers to a number of mediums including written content,...

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Online marketers have been emphasizing the benefits of organic search engine optimization (SEO) for years. Though you can pay to have your ads displayed for particular search terms, organic SEO generally refers to a set of strategies employed on your website to make it naturally appear near the top...

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According to a recent survey from Maritz Loyalty Marketing, the average consumer belongs to more than seven retailer or restaurant loyalty programs—and many of those consumers say they would they still be interested in joining more. The majority of the survey’s respondents said that they are only active in...

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The importance of mobile marketing continues to grow each year, and a new study from Arbitron and Edison Research shows exactly why it’s so important to target customers through their cell phones. Researchers found that 52 percent of cell phone owners always have their phones within arm’s reach—and an...

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