Email marketing is a powerful tool for your business, but it’s only effective if you track your results carefully and adjust the messages you send for better results. A recent study from Experian Marketing Services looked at the optimal times to send messages. While the results from this study...

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  Check out this column from Mark Holmes that appeared on the Springfield Business Journal’s website on March 18th. Mark’s article clearly explains what many business owners are expressing to me. Read it and understand if things feel a bit out of control, you’re not alone. Opinion: CEOs preparing...

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Marketing has several key goals, but one of its most important functions is to get people talking about your business. With a buzz building around your business, new customers will be interested in what you’re doing and will seek out your company. You can also make your advertising dollars...

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  With digital marketing on the rise, it’s especially important for business owners to participate on social media networks like Facebook and Twitter. Over the past several years, consumers who wanted to learn more about your business have searched online for your company’s website. Today, consumers also head to popular...

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A recent survey conducted by Google and Nielsen found that nearly 63 percent of holiday shoppers used multiple devices to complete their purchases. Additionally, two out of every three people surveyed reported that shopping was easier when they had access to multiple devices—and roughly half of the respondents said...

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